Delete Us Forever EP - Ava in the Dark
During lockdown, I co-produced Ava in the Dark's debut Indie Pop EP 'Delete Us Forever', released through Blind Night Records December 2020. We worked with 2x Grammy award-winning mix engineer Eduardo De La Paz as part of his lockdown project working with artists that had lost gigs due to the restrictions.
Inspired by the music of her childhood, aka Wolf Alice, The 1975, London Grammar, and Lana Del Ray, the EP mixes current influences such as Pale Waves, Billie Eilish, The 1975, Melanie Martinez, and The Weeknd to create a retrospective, yet current juxtaposition of sound.
Delete Us Forever, the title track, gained it's first radio airplay on BBC Radio Leeds weeks before its release in September and BBC Radio Wales, Amazing Radio and XS Manchester shortly after.
"I can see everyone falling in love with this band, they have got making indie-pop bangers down to a tee"
- Emily Pilbeam, BBC Introducing West Yorkshire
"Transcending and warping it's 80's influences and then some. There’s something deliciously old school about this."
-Adam Walton, BBC Radio Wales
Just before the EP was released, we played a live session and interview on BBC Radio Leeds on BBC Music Introducing West Yorkshire with Emily Pilbeam.
We played 'Still' in a live session for XS Manchester along with a cover of 'Sex' by The 1975.
Delete Us Forever was selected for the BBC Radio Wales A-List for 2 weeks!
Our first ever UK-wide radio play on BBC Radio 6 in February 2021 with Tom Robinson's Introducing Mixtape.
Lots of music blogs started writing about us...
“‘Delete Us Forever’, that’s the one thing you won’t be doing anytime soon.”
“A refreshing single that nudges the 80s era, Ava In The Dark have secured a sound that’s entirely their own.”
“One word: WOW! If your blood doesn’t boil here, fire your doctor, change your meds and come back.
Don’t delete this band. Save them right now, like them, love them, embrace them, share them with your friends. Listen to Ava In The Dark on repeat in your bedroom, in your car, in your favorite pub, just everywhere, and you’ll smile all day long.”
“Treading somewhere between the likes of Wolf Alice and Pale Waves, this indie track of existentialism pairs classic dripping synths with a driving bass and angelic, breathy vocals.”
“It has that 80s’ pop gloss feel. It soars to die for. And I’m saying 80s’ pop feel because while it has that old-school thing, it also has that ‘of now’ sound. It’s taken the really good bits of 80s’ pop and melded them with the best of now.”
"Production-wise, the EP is astonishing because the whole sound is based on texture and in order to keep things interesting there is the need for an endless array of invention to be brought into play, and this is duly delivered across all four tracks consistently."
“A sophisticated and compelling track of coherent melancholic music, juxtaposed with emotional lyricism and a sound that is reminiscent of classic 80s electro-pop with a rebellious indie edge.”
“Their dance-style bass and reverberating drums create an atmospheric indie track is a haunting, yet bracing, rendition of 1980s pop. Guitarist, Harry, leaves his mark on the song with a striking guitar solo that will send shivers down spines, as 'Delete Us Forever' reaches its climactic final moments.”
We were named as 2021 One's to watch by BBC Music Introducing, XS Manchester and Amazing Radio's Shell Zenner...
EP 2 is currently in production...